The Global Context

Course Description

Globalization – the trend toward freer movement of people, goods, services, and information around the world – is not a phenomenon or a passing fad. As journalist Thomas Friedman says, it’s “an overarching international system shaping the domestic politics and foreign relations of virtually every country.” More than ever, you need to understand how your organization fits into the global context, and how organizations need to leverage global resources to remain competitive.

In this course, you’ll learn about the types of globalization and the variety of viewpoints from which to regard it. Globalization can be examined as a social, political, or economic development. It can be studied from a worldwide perspective, or from that of a particular country or industry.

You’ll also learn about the implications of globalization for business organizations, such as the factors driving the current rate of globalization. These drivers have made globalization more necessary, feasible, and attractive, so businesses have to learn to leverage globalization options.

This course also covers how to determine the globalization levels of individual companies by examining four dimensions: where their customer bases reside, how international their value chains or supply chains are, where capital resources are located, and the extent to which they’re focused on doing business across cultures and markets.

In this course, you’ll also learn how to develop global business strengths, such as being able to use global assets effectively and efficiently, being responsive to local needs, and having the ability to link and leverage global learning. Perhaps the most important global business strength is for an organization to have a global vision that leads to a global mind-set throughout the organization.