MANAGEMENT / PERSPECTIVE
From strategy to stronger operations
A clear direction is only the beginning. Connect the business case, responsibilities and operating routines before advancing to the next milestone.
Read the perspectiveACCOUNTING. MANAGEMENT. MARKETING.
Better decisions.
Stronger operations.
Accounting, management and marketing support for businesses, public organizations and project teams.
Hampton Roads, Virginia · Gaskin & Associates
GASKIN & ASSOCIATESNorfolk waterfront · Hampton Roads
OUR SERVICES
Three practices.
One business perspective.
Align the numbers, the operation and the customer around your organization’s priorities.
01
Accounting
Working budgets, cost models and financial workflows to support everyday decisions.
02Management
Operating models, responsibility maps and implementation plans to put decisions into practice.
03Marketing
Messaging frameworks, website and content plans, and customer journeys that make your offer clear.
OUR INDUSTRIES
Business expertise.
Industry perspective.
INDUSTRY ADVISORY
Better information. More effective public operations.
Research, operational planning and clear communications for public-sector challenges.
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INDUSTRY ADVISORY
Build the operation behind every movement.
Commercial, financial and operating support for freight, delivery and passenger-service businesses.
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INDUSTRY ADVISORY
A stronger business behind the customer experience.
Support for coffee, food, retail and hospitality businesses—from their operating model to their customer relationships.
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INDUSTRY ADVISORY
Digital tools that make the work easier.
Useful websites, information systems and workflows built around real organizational needs.
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INDUSTRY ADVISORY
Give land and property a considered next chapter.
Project planning, operating support and communications for land, property and development initiatives.
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Developing industry focus
A considered foundation for future opportunities.
A developing industry focus for business research, project administration and stakeholder planning.
Explore this industryOUR THINKING
Perspective for
the decisions ahead.
TECHNOLOGY & DIGITAL SERVICESDesign the digital experience around the work
PUBLIC ADMINISTRATION / CASE STUDY
A practical framework
for public-sector improvement.
Independent proposalThe Newport News Public Schools proposal connects school capacity, operating requirements and implementation costs in a consistent decision framework.
An independent proposal for readiness and validation, presented as a case study.
Explore the frameworkLet’s discuss the next step.
Tell us what your organization is working to improve.